Red Cherry Fresh is a new mix of high quality aromatic essences and oils. The air freshener leaves a long lasting fragrance. Formulated to last longer than conventional car air fresheners. Air Freshener helps to control smoke, tobacco, pet, mustiness, mildew, food and other unwanted odors. Great for automotive and marine applications. Can be diluted with water up to 1/5 (for delicate scent – up to 1/20).